Kindness Starts Here
We’re so excited to share our launch campaign with you all.
The challenge for our team was simple but meaningful:
How do we show that we’re more than just a real Aussie coffee in a can brand?
Our name...
The Kind Coffee Co.
says it all.
We believe that even the smallest act of kindness can have a big impact. From a smile, to gifting a flower, phoning a mate you keep meaning to call, or leaving a note to lift someone’s spirits — every gesture matters.
Because these acts, no matter how big or small, can change someone’s day.
Just like a good (or not-so-good!) coffee can.
Every can of Kind Coffee is brewed with purpose — bold flavour, balanced energy, and a reminder that kindness is never wasted.
So crack one open, take a sip, and join our quiet rebellion of spreading acts of kindness and hope.
We're independent, proudly Australian and put coffee-first, always.
We live and breathe great cold brew, connect with us and let us know how we can help.